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Posts Tagged ‘Social Media Optimization’

Social Spheres of Influence Converge in Search

Back in February, we noticed Google experimenting more boldly with SERPs and Social results which have become the foundation of their Social position. With the inclusion of Social data, Google and other Search engines have entered the influence game. In the Influence game, Brands are at constant odds to influence their consumers’ opinions and behavior [...]


On-site SMO (Social Media Optimization) – The Facebook Link Post

It blows my mind how many companies with large Social efforts are encouraging Social sharing from their websites and are missing out on a huge opportunity. Are you? Every time we begin a new project, one of the first tests I perform is The Facebook Link Post test. It’s not a hugely scientific test and it’s simple for anyone [...]