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Archive for the ‘Social Media Optimization (SMO)’ Category


On-site SMO (Social Media Optimization) – The Facebook Link Post

It blows my mind how many companies with large Social efforts are encouraging Social sharing from their websites and are missing out on a huge opportunity. Are you? Every time we begin a new project, one of the first tests I perform is The Facebook Link Post test. It’s not a hugely scientific test and it’s simple for anyone [...]

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