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Archive for March, 2011

Color – A Crowd-Sourced Geo-Social Experiment at the Neighborhood Apple Store, Part 1

Can you feel the excitement and electricity in the air? Can you catch a whiff of the sweet smell of opportunity? Things are oddly reminiscent of 2008-2009 when Facebook and Twitter really started to emerge on the scene and gain critical mass to disrupt and eventually displace MySpace at the top of the Social mountain. [...]


On-site SMO (Social Media Optimization) – The Facebook Link Post

It blows my mind how many companies with large Social efforts are encouraging Social sharing from their websites and are missing out on a huge opportunity. Are you? Every time we begin a new project, one of the first tests I perform is The Facebook Link Post test. It’s not a hugely scientific test and it’s simple for anyone [...]